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Smart mortgage advice, made simple

At Alexander Southwell Mortgage Services Ltd, we provide Southampton residents with professional, fee-free mortgage advice tailored to individual circumstances. Our services are accessible via telephone, in our Southampton office, or through home appointments, offering clients maximum flexibility. We assist first-time buyers, property movers, and buy-to-let investors, guiding them through a variety of mortgage options, including retirement interest-only products. Our advisers are equipped to address complex financial needs, ensuring informed and suitable decisions for each client.

Our approach involves comprehensive support from the initial enquiry to the completion of the mortgage, accessing an extensive panel of lenders to identify optimal solutions. Clients benefit from a dedicated adviser throughout the process, ensuring consistency and clarity. We focus on providing personalised, professional service that prioritises the client’s needs. By combining local expertise with industry knowledge, Alexander Southwell Mortgage Services Ltd facilitates a seamless, efficient, and transparent mortgage experience, empowering clients to secure the most appropriate mortgage solutions in Southampton and beyond.

Served areas
  • Uk Wide
Business details
  • Year established: 2019
  • Employees: 5
  • Licensed
  • Insured
Highlights and features
  • Whole-of-market mortgage advice
  • First-time buyer, remortgage, buy-to-let, and specialist mortgage solutions
  • Protection and insurance advice (life, income, critical illness)
  • FCA regulated and fully compliant
  • Friendly, transparent, jargon-free advice
  • Flexible consultations (in-person, online, or by phone)
  • Dedicated support from application to completion
Associations and certifications
  • Authorised and regulated by the Financial Conduct Authority (FCA)
  • CeMAP qualified advisers
  • Committed to FCA’s Treating Customers Fairly principles
Payment methods
  • Cash
  • Debit cards
  • Credit cards
Services
First Time Buyer Mortgage Broker Our First Time Buyer Mortgage service ensures that clients understand all aspects of purchasing their inaugural home. We explain key terms, determine borrowing potential, and manage the application process from start to finish. By offering fee-free consultations and access to a wide range of mortgage products, we enable you to obtain the most suitable mortgage while enjoying confidence and peace of mind.
Home Movers Our mortgage service helps clients manage every aspect of relocating with a current mortgage. From calculating borrowing capacity and evaluating fixed or variable rates to understanding insurance requirements and legal obligations, we provide structured guidance. By partnering with our advisers, home movers can make confident choices and complete their transactions efficiently and securely.
Self Employed Mortgages At Alexander Southwell Mortgage Services, we provide bespoke mortgage solutions for self-employed individuals, including sole traders, partnerships, and company directors. Our expert advisers guide you through the complexities of the application process, ensuring your documentation is complete and accurate. We liaise with a broad panel of lenders to secure competitive rates tailored to your circumstances, delivered through personalised consultations.
Key Worker Mortgages We provide a professional, dedicated service to key workers seeking to purchase or remortgage their homes. Our team carefully evaluates each client’s financial position and navigates available schemes to identify the most suitable mortgage options. With a commitment to fee-free guidance, we oversee the process from initial enquiry to completion, ensuring clarity, accuracy, and peace of mind.
Fee Free mortgage broker We specialise in connecting clients with the ideal mortgage while eliminating the typical costs associated with brokerage services. Our independent advisers assess a full range of lenders and products, ensuring every recommendation aligns with your financial objectives. From initial consultation to mortgage completion, we maintain clarity, efficiency, and a client-focused approach.
Mortgage Capacity Report Alexander Southwell Mortgage Services offers a bespoke Mortgage Capacity Report designed to illustrate your potential borrowing capacity. We consider all relevant financial details, including income, liabilities, and property values, to create an accurate assessment. Each report is presented solely to the client and is recognised as credible evidence in legal proceedings. Our service ensures informed decision-making and peace of mind during sensitive financial transitions.
Free Credit Report CheckMyFile gives our clients an unparalleled overview of their credit profile by drawing information from multiple credit reference agencies. At Alexander Southwell Mortgage Services, we help you interpret this detailed report so you can identify errors, address weaknesses, and demonstrate financial responsibility. This proactive approach strengthens your position with lenders and supports your mortgage goals.
People
Jamie Alexander
Mortgage Director
About Jamie Alexander
Jamie Alexander is an experienced mortgage adviser and the director of a trusted, independent mortgage brokerage. With a career dedicated to helping clients navigate the often-complex world of mortgages, Jamie is known for combining expert knowledge with a straightforward, client-first approach.
Passionate about making the mortgage process clear and stress-free, Jamie has supported first-time buyers, home movers, self-employed clients, property investors, and families across the UK in achieving their property goals. His advice is always tailored, transparent, and underpinned by a commitment to long-term client relationships.
Holding professional qualifications and working within full FCA regulation, Jamie ensures every recommendation is not only compliant but also firmly in the best interests of his clients. His reputation is built on trust, clarity, and results.
Reviews (23)
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Sarah Godson
Aug 19, 2025
Outstanding service from start to finish! Jamie was incredibly responsive, offering clear, helpful advice and exceptional knowledge in every area. Thanks to their expertise, securing my new mortgage was really easy and stress-free. I couldn’t be happier and will be recommending them to everyone I know
Zhaozhe Pan
Aug 03, 2025
We were introduced to Jamie by a close friend, and we couldn’t be more grateful. He is truly the best and most professional broker we’ve worked with. Jamie was extremely patient and guided us through every step of the application process with clarity and care. He took the time to listen to our thoughts and address all our questions in detail.

His team, especially Tylor, was also outstanding—always responding promptly, often within the same day. We deeply appreciate all the support and are very thankful for helping us achieve a successful outcome.
Neon Barron
Jul 31, 2025
I've used ASMS many times and the communication and response time is exemplary. They've gone above and beyond to get me the best deal and taken the time to go through all of my options to find the right path for me. Highly recommended.
Kaz
Jun 21, 2025
Very quick and efficient service, excellent value and skilled experts provided my mortgage capacity report for my divorce brilliantly. Thanks so much for your help with this
Sophie Jocelyn
Jun 04, 2025
Highly recommend using Alexander Southwell Mortgage Services for a mortgage. It was excellent to have Andrew help us with finding the best rate mortgage to suit our needs as first time home buyers. We were walked through the process and all the work was on there end. Will use again when it is time to get a new mortgage. Thank you!!
Joe Hawkins
May 25, 2025
So this was myself and my partners first time buying and honestly we were totally clueless on the process! A mutual friend/client of Jamie & Latoya recommended them to us and I’m so incredibly glad he did.

From the start, Jamie quickly put us in touch with Latoya and we got things underway instantly. Throughout the whole process, communication was utterly seamless and there was no such thing as a silly question (trust me, I asked a few!). Latoya was transparent about every step, advising us down the best possible avenue - ensuring we got the best outcome for us. Keeping us up to date about each part of the application process, there was absolutely no need to chase - as soon as she had anything for us - we were straight in the loop.

Honestly, she made what was quite a daunting idea to us - so reassuring and easy.

Thank you so much to Latoya and Jamie for your incredible service and support! We’ll be singing your praises and sending anybody we can, your way 😊

All the best to you both,

Joe & Naomi
Chloe Barton
May 09, 2025
Couldn’t be happier! I was recently supported by Jamie getting my first mortgage and I couldn’t have asked for anyone better. Jamie was extremely helpful and answered my many first time buyer questions. 100% recommended Jamie to anyone.
Olivia Childs
Apr 05, 2025
Latoya was professional, friendly and communicative when helping me get my mortgage as a first time buyer. Full explanations of everything she needed were given and no question were unanswered. Thank you!
Egl Ukyt
Mar 01, 2025
Excellent service from day one, Jamie is very attentive, understands the exact needs of the client, communicates well and keeps you in a loop of any mortgage rate changes that might benefit you. I had several different mortgage advisers in the past and this is the best experience so far! Highly recommended!
Miah Kirton
Feb 03, 2025
Latoya was really great and helped us secure our first mortgage. She was always on hand to answer my numerous 'first-timer' questions. We had very unique circumstances, but she made everything so easy. Highly recommend.
Ed Andrews
Jan 17, 2025
Both Jamie and David were very helpful, knowledgeable and friendly. They explained our options, then found us a mortgage with a great rate very quickly. They then supported us through the process including updating us when rates on our deal improved. And it didn't cost us anything, would highly recommend.
Mary Che
Oct 04, 2024
After being turned down by other brokers, Andrew stepped in and managed to secure me a mortgage quickly and without any hassle. His expertise and efficiency made the whole process stress-free, and I really appreciated how straightforward he made everything. If you're looking for someone who can deliver results when others can’t, Andrew is definitely the person to go to.
Dj Mtn
Aug 08, 2024
We recently bought our first home…Alexander Southwell Mortgage Services were absolutely fantastic from start to finish. Andrew dealt with our mortgage, he was so professional and couldn’t have been more helpful. We can’t thank him enough for making what should have been a stressful experience very easy and smooth sailing. 5 Star Service…highly recommended
N. N.
Jul 31, 2024
We had a great experience with Andrew. I'm very grateful for the quick and efficient process. Andrew has given us all the information & advice we needed and helped us find the right lender for our circumstances. We will definitely be recommending Alexander Southwell Mortgage Services to our friends. We look forward to using the same service for later when we remortgage! Many thanks.
Joe Jones
Jul 25, 2024
I just want to thank Jamie and Tyler at Alexander Mortgage Services for helping me through the process of moving home. I’d highly recommend them. I recently bought a house in Southampton, Jamie and Tyler both made sure to go above and beyond. Will definitely be using again!
Jasmine Wilson
Jun 15, 2024
Jamie was an excellent mortgage adviser, providing re-assuring and straight forward advice during a tumultuous time. He checked in with us when promised and provided a consistent and excellent service. I will go to him for any mortgage advice from now on.
Sarah Hendricks
Jun 01, 2024
I was recommended Jamie at Alexander Southwell by a Hampshire based housing developer. Both myself and my partner are self employed so finding a mortgage to suit has always been difficult in the past. Jamie however managed to get us a mortgage offer within a week with no issues at all! Amazing service and highly recommend.
Matthew Sheridan
May 05, 2024
Highly recommended

Previously, we had been given unaffordably optimistic deals, or bluntly told "No" without a reason, by several mortgage advisors.

Fortunately we were put into contact with Alexander Southwell, where Jamie was able to clearly explain the process of getting a mortgage, all the steps we would have to go through, and then secured for us an affordable mortgage. He kept in regular contact about hwo the deal was progressing, and was also flexible in making and taking calls from us. Thank you, Jamie.
Blacky
May 02, 2024
Alexander Southwell Mortgage Services have been absolutely top notch. They have guided me through the entire process and taken a lot of the stress to secure my mortgage. Their communications skills ensured I was totally up to date with my options and where I was throughout the process. Additionally, the advice given throughout ensured I had everything in place to secure a property. A first class service and well recommended to anyone looking to secure a mortgage, many thanks for the excellent service.
Kerry Bray
Aug 31, 2023
Jamie Alexander managed to get me a Mortgage offer within 5 days after previously being let down by a different Mortgage Broker with an application that dragged on and on and after 8 weeks was rejected.
My house move is now happening after almost falling through with the other broker.
Jamie is very knowledgeable and matched me with the right lender. I am self employed but have still managed to secure a Mortgage with a high street lender thanks to Jamie's professionalism.
Highly recommend !
PinkBeard
Jun 06, 2023
We have had one of the best experiences dealing with Jamie. From start to finish everything has been run smoothly while any questions or queries we had were dealt with. Will be strongly recommending everyone to use even if you're a distant away, we dealt with Jamie over the phone.
Jessica Cooke
Apr 16, 2023
I had such a wonderful experience with Alexander-Southwell Mortgages and would highly recommend them to anyone. As a first time buyer I was apprehensive about the whole process but Latoya was so helpful from the very beginning and provided so much expertise, guidance and advice which really put my mind at ease. Latoya’s customer service is impeccable and she really goes the extra mile. I was kept informed throughout the whole process and she made everything feel so easy for me, although everyone says buying a house is one of the most stressful things you can do, it really felt too simple and I couldn’t believe how easy it was, all thanks to Latoya!
Rosanne Faleiro
Feb 23, 2023
My partner and I Found a house we loved and contacted Jamie over a weekend to get an AIP so that we could put in an offer. Jamie was absolutely wonderful and very helpful with all the information about mortgages. It was a very pleasant experience, he had us sorted in a week and everything went over smoothly. Cannot recommend Jamie at Alexander - Southwell mortgages enough.