Business Details
36 Years
experience
Independent Financial Advisers in Norwich
Established in 1990, Premier Financial Group has built a reputation as a trusted provider of independent financial services. Our team of qualified advisers, directly authorised by the Financial Conduct Authority (FCA), specialises in delivering tailored solutions across mortgages, insurance, investments, and lifetime planning. With a commitment to placing client needs at the forefront, we combine technical expertise with a personalised approach to address individual financial goals. Our independence ensures access to the entire market, allowing us to source the most suitable products for our clients' unique circumstances.Over three decades, we have cultivated a culture of transparency, integrity, and continuous support, maintaining long-term relationships with clients through regular reviews and proactive communication. Recognised for our exceptional service, we have received numerous client testimonials praising our professionalism, responsiveness, and ability to simplify complex financial decisions. Headquartered in Norwich, we serve clients across East Anglia and beyond, offering face-to-face, remote, and digital consultation options to accommodate modern lifestyles.
Services
Mortgage Advice
Life Insurance
Investment Planning
Equity Release
Pension Advice
Protection Cover
Wills Planning
Financial Security
Details
- Year established: 1990
Highlights and features
- We are FCA-regulated independent advisers with access to the whole mortgage market
- Our specialists provide tailored advice across mortgages, insurance, and investments
- We offer ongoing client support from initial consultation through to completion
- Our Norwich-based team provides face-to-face and remote consultation options
- We maintain transparent fee structures with no hidden costs
Associations and certifications
- Financial Conduct Authority (FCA)
What people say
Exceptional service
Professional team
Excellent communication
Patient guidance
Stress-free process
Services
Mortgage Advice
Our FCA-regulated mortgage advisers provide whole-of-market advice for first-time buyers, remortgagers, and property investors. We specialise in fixed-rate, tracker, and buy-to-let mortgages, with expertise in government schemes like Help to Buy. Our Norwich-based team offers personalised guidance through the entire mortgage process, from initial application to completion, ensuring clients secure the most suitable financing options for their circumstances.
Life Insurance
We provide comprehensive life insurance solutions including level term, decreasing term, and critical illness cover. Our advisers help clients determine appropriate coverage amounts for mortgage protection, family income needs, and debt security. We compare policies from leading providers to find cost-effective solutions that offer genuine financial protection for families, with particular expertise in complex cases and adverse credit situations.
Investment Planning
Our investment specialists offer impartial advice on stocks, bonds, mutual funds, and property investments. We create tailored portfolios considering clients' risk tolerance, income requirements, and tax status. With access to diverse investment platforms, we help clients build wealth for retirement or specific financial goals while maintaining transparent fee structures and regular portfolio reviews to ensure ongoing suitability.
Equity Release
We specialise in equity release solutions for homeowners aged 55+. Our advisers explain the different lifetime mortgage options, including lump sum and regular income plans, while explaining associated risks and tax implications. We ensure clients understand how these products affect inheritance planning and eligibility for state benefits, providing clear comparisons between providers to find suitable solutions.
Pension Advice
We offer comprehensive pension advice covering workplace, personal, and self-invested pensions. Our specialists help clients consolidate existing pensions, review investment strategies, and plan retirement income. We explain complex options like annuities and drawdown schemes while considering tax efficiency and longevity factors, ensuring clients have confidence in their financial security during retirement years.
People
Ian Babb
Mortgage Adviser
With over 15 years' experience in mortgage broking, Ian specialises in first-time buyer schemes and complex property transactions. Clients praise his patient approach and ability to explain financial concepts clearly, making him particularly effective for first-time buyers navigating the property market for the first time.
Michal Zgainski
Senior Mortgage Broker
Michal provides expert remortgaging advice with particular expertise in buy-to-let portfolios and self-employed mortgage applications. Known for exceptional communication skills, he maintains daily contact with clients throughout the mortgage process, ensuring transparency and timely completions for property transactions.
Questions
What mortgage types do you advise on?
We advise on all major mortgage types including fixed-rate, tracker, offset, buy-to-let, and government schemes like Help to Buy. Our whole-of-market approach ensures access to competitive deals across 95% LTV options to commercial mortgages.
Do you offer life insurance advice?
Yes, our protection specialists advise on life cover, critical illness, income protection, and family benefit policies. We compare market-leading products to find appropriate coverage for your family's financial security needs.
Can you help with equity release?
We provide expert equity release advice for homeowners aged 55+. Our specialists explain lifetime mortgage options, tax implications, and inheritance impact while comparing competitive rates from multiple providers.
What investment options are available?
We offer advice on stocks, bonds, mutual funds, ETFs, and property investments. Our specialists create tailored portfolios based on your risk profile, financial goals, and tax considerations with access to multiple investment platforms.
How are you regulated?
Premier Financial Group is directly authorised and regulated by the Financial Conduct Authority (FCA) under reference 525971, ensuring adherence to strict professional standards and client protection requirements.
Do you provide pension advice?
Yes, we offer comprehensive pension advice including consolidation, drawdown schemes, and annuity options. Our specialists help plan retirement income strategies while considering tax efficiency and longevity factors.
