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Business Details
16 Years
experience
Trusted Independent Financial Advisers in Eastbourne
Established in August 2010, Complete Financial Planning has grown into a leading provider of independent financial advice for private and corporate clients. Our team operates from Eastbourne and Brighton, serving clients from the Sussex coast to Orkney. We prioritise honesty, reliability, and client-centric service, offering unbiased recommendations free from external influences. Our advisers hold advanced qualifications and utilise cutting-edge technology to deliver tailored financial solutions. We are directly authorised by the Financial Conduct Authority (FCA), ensuring compliance with rigorous regulatory standards. Our approach focuses on building long-term relationships through transparency, personalised research, and a commitment to exceeding industry benchmarks.

Clients benefit from access to the entire market of financial products, ensuring optimal solutions for their unique needs. We specialise in wealth management, mortgage advice, protection policies, and retirement planning, with a proven track record of client satisfaction. Our teams expertise spans decades, combining experience from institutions like Barclays Wealth and the RAF. We maintain a client-first ethos, avoiding generic model portfolios in favour of bespoke investment strategies designed to maximise returns.
Services
Wealth Management Mortgage Advice Life Insurance Pension Planning Inheritance Tax Planning Critical Illness Cover Income Protection Equity Release Commercial Mortgages Tax-Efficient Investments
Details
  • Year established: 2010
Highlights and features
  • We are directly authorised by the Financial Conduct Authority for true independence
  • Our team holds advanced qualifications including Level 5 in investment planning
  • We utilise fresh research for bespoke investment strategies, not generic portfolios
  • Decades of combined experience from institutions like Barclays Wealth and RAF
  • No commissions received on investments, ensuring completely unbiased advice
Associations and certifications
  • Financial Conduct Authority
What people say
Highly recommend Professional service Spot on advice No pressure selling Comprehensive policy
Services
Wealth Management
Our wealth management service combines advanced research with tailored strategies to optimise financial growth. We create bespoke portfolios using top-performing funds from across the market, focusing on clients' specific goals and risk profiles. With direct FCA authorisation ensuring independence, we deliver long-term solutions that adapt to evolving financial landscapes.
Mortgage Advice
We provide comprehensive mortgage guidance covering residential, investment, and specialist products. Our advisers access the entire market to secure competitive rates, supporting clients through every stage from initial application to completion. Expertise includes commercial mortgages, equity release, and complex cases requiring non-mainstream solutions.
Life Insurance
Our protection services encompass life insurance, critical illness cover, and income protection tailored to individual needs. We compare policies across providers to secure optimal coverage at competitive premiums, ensuring financial security for clients' families and businesses against unexpected life events.
Pension Planning
We specialise in creating customised pension strategies including SIPP and SSAS arrangements. Our approach focuses on tax efficiency, long-term growth, and meeting specific retirement goals, with ongoing reviews to ensure plans remain aligned with changing circumstances and regulations.
Inheritance Tax Planning
Our tax mitigation strategies combine investment vehicles and trust structures to minimise inheritance tax liabilities. We provide comprehensive succession planning for both personal estates and business assets, ensuring wealth preservation for future generations while maintaining regulatory compliance.
People
David Andrews
Independent Financial Advisor Director
With 18 years' experience, David specialises in simplifying complex financial strategies for informed decision-making. He prioritises client relationships and enjoys explaining technical concepts clearly, supported by his family-oriented approach to financial planning.
Paul Hill
Independent Financial Advisor Director
Paul brings Level 5 investment planning expertise and former top-three Barclays Bank performance to his advisory role. His RAF background complements his financial qualifications, offering clients strategic insights combined with practical life experience.
Maria Atherden
Mortgage Advisor
Maria transitioned from corporate real estate to financial services in 2014, assisting over 200 clients with mortgages and protection policies. Her background in property markets enhances her ability to provide comprehensive home finance solutions.
Louis Goacher
Independent Financial Advisor
Louis combines Royal Engineers service experience with Level 4 financial qualifications. His property investment background informs practical advice, while his coaching experience supports clear communication of complex financial concepts to clients.
Caroline Roberts
Admin Assistant - Mortgages and Protection
Starting as an apprentice, Caroline progressed to a permanent role specialising in mortgage administration. Her finance degree and awards during training demonstrate commitment to excellence in supporting clients' financial protection needs.
Questions
What does 'truly independent' financial advice mean?
We are directly authorised by the FCA to consider all market products without restrictions, ensuring recommendations prioritise client needs over provider incentives.
How do you tailor financial plans to individual needs?
We conduct detailed consultations to understand personal circumstances, then create bespoke strategies using fresh research rather than standardised portfolios.
Are your services available outside Eastbourne?
We serve clients from the Sussex coast to Orkney, with physical offices in Eastbourne and Brighton, plus remote consultation capabilities.
How are investment recommendations selected?
We analyse the entire market to identify top-performing funds matching clients' objectives, avoiding generic solutions for customised portfolio construction.
What mortgage options do you offer?
We provide access to the whole mortgage market including specialist products like commercial mortgages, equity release, and bridging finance solutions.
How do you maintain regulatory compliance?
We adhere to FCA regulations through regular audits, staff qualifications, and transparent processes, with complaints handled through the Financial Ombudsman Service.