Business Details
22 Years
experience
Independent Financial Advisers Southampton
Choice Financial Solutions was established in 2004 by John Quaif, built upon core values of honesty and trustworthiness. Our team of experienced Independent Financial Advisers delivers personalized financial planning advice, prioritizing clear communication and long-term client relationships. With over 60 years of combined industry experience, we specialize in retirement planning, pension reviews, investment management, and protection strategies.Our ongoing review service ensures clients' financial plans adapt to evolving circumstances, maintaining alignment with their objectives. Headquartered in Southampton, we serve clients across Hampshire and surrounding areas, earning recognition through consistent client referrals and testimonials highlighting our proactive, client-focused approach.
Services
Investments
Pensions
Protection
Portfolio Reviews
Ongoing Review Services
Retirement Planning
Financial Reviews
Pension Transfers
Life Insurance
Critical Illness Cover
Details
- Year established: 2004
Highlights and features
- We offer 20+ years of experience in retirement and investment planning
- Our ongoing review service ensures continuous alignment with client goals
- Personalized advice tailored to individual circumstances and aspirations
- Proven track record of client satisfaction with 90% referral business
- Comprehensive approach combining pensions, investments, and protection
Associations and certifications
- Financial Conduct Authority (FCA)
What people say
Friendly professional service
Expert tailored advice
Prompt efficient responses
Long-term reliable partnership
Clear communication
Services
Investments
Our investment planning service helps clients grow wealth through diversified portfolios tailored to risk tolerance and financial goals. We offer access to a comprehensive range of funds and providers, with regular portfolio reviews ensuring continued suitability. Our Wealth of Choice in-house portfolios provide pre-structured options for different investment objectives.
Pensions
Specialist pension advice covering retirement planning, pension transfers, and tax-efficient strategies. We help clients navigate pension freedoms and lifetime allowances while optimizing income streams. Our services include state pension age planning and reviews of existing pension arrangements.
Portfolio Reviews
Comprehensive portfolio reviews assess investment strategy, performance, and management costs. We provide quarterly rebalancing services to maintain original risk profiles and make recommendations based on ongoing market analysis. Our Wealth of Choice platform enables online portfolio management.
Protection
We offer tailored protection solutions including life insurance, critical illness cover, and income protection. Our advisers help clients secure financial safety nets against unforeseen circumstances, ensuring family security and mortgage protection through appropriate coverage levels.
Ongoing Review Service
Our structured review process ensures financial plans evolve with changing circumstances. Clients receive regular updates on investment performance, tax planning opportunities, and necessary adjustments to maintain progress toward long-term objectives through scheduled review meetings.
People
John Quaif
Company Director
With 29 years' experience, John specializes in retirement planning and tax-efficient strategies. He established Choice Financial Solutions in 2004, bringing expertise in pension transfers and investment management while maintaining a client-focused approach.
Tom Quaif
Director
Qualified Independent Financial Adviser since 2012, Tom provides personalized advice across all financial planning areas. His experience includes mortgage advising and wealth management, offering comprehensive solutions for clients' financial needs.
Lloyd Hallett
Independent Financial Adviser
Joining in 2017, Lloyd focuses on building client relationships through clear communication. His background in wealth administration informs his practical approach to helping clients achieve their financial objectives through tailored strategies.
Emily Madgwick
Senior Wealth Administrator
Graduating with first-class honours in Business Management, Emily has developed her role across multiple departments since joining in 2021. She supports the advisory team with comprehensive administrative services for client portfolios.
Hayley Windridge
Wealth Administrator
With 12 years' experience in financial services, Hayley provides administrative support to advisers. Her background in insurance claims informs her understanding of clients' financial protection needs.
Questions
What financial services do you specialize in?
We specialize in pensions, investments, financial protection, and ongoing portfolio reviews, with particular expertise in retirement planning and tax-efficient strategies.
How do you tailor advice to individual needs?
We conduct detailed fact-finds to understand your circumstances, then create personalized financial plans that evolve through regular reviews as your life changes.
What areas do you cover?
Based in Southampton, we serve clients across Hampshire, Wiltshire, and Dorset, with many long-standing relationships in East Wellow, Fareham, and Chandlers Ford.
How are ongoing reviews conducted?
We schedule regular reviews to assess your financial position, update investment strategies, and adjust plans according to changing circumstances or market conditions.
What qualifications do your advisers hold?
Our team includes Certified Financial Planners and Chartered Financial Advisers with decades of combined experience in independent financial advice.
How do you charge for services?
We provide transparent fee structures during initial consultations, with charges based on the complexity of advice required and disclosed fully before any work commences.
Videos
